{"id":5147,"date":"2026-03-04T10:22:57","date_gmt":"2026-03-04T10:22:57","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/redaccion-publicitaria\/"},"modified":"2026-03-04T10:22:57","modified_gmt":"2026-03-04T10:22:57","slug":"advertising-copywriting","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/redaccion-publicitaria\/","title":{"rendered":"Advertising Copywriting"},"content":{"rendered":"<p>This training course on <strong>Advertising Copywriting <\/strong>focuses on developing <strong>skills and knowledge<\/strong> essential in the field of advertising and <strong>copywriting<\/strong>. Participants will learn how to tackle <strong>communication problems<\/strong>, use creative techniques to boost their imagination and creativity, and master persuasive writing to create effective texts that generate sales.<\/p>\n<p>The training programme also covers copywriting for the media <strong>offline and online, including the press and advertising<\/strong> external communications, leaflets, television, radio, direct mail, press releases and internal communications. The following will be covered: <strong>strategies for adapting language<\/strong> digital environments, writing for online media, social media content management and search engine optimisation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta formaci\u00f3n sobre \u00abRedacci\u00f3n Publicitaria\u00bb est\u00e1 dirigida a profesionales que deseen adquirir o mejorar sus habilidades en el campo de la redacci\u00f3n publicitaria. Est\u00e1 dise\u00f1ada para ayudar a aquellos que trabajan o desean trabajar en \u00e1reas relacionadas con la publicidad, la comunicaci\u00f3n persuasiva y la creaci\u00f3n de contenido efectivo en medios offline y online.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[53,52,37],"class_list":["post-5147","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-academy-928","mooc_category-area-1","mooc_category-group-transversal"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5147"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}