{"id":5144,"date":"2026-03-04T10:22:56","date_gmt":"2026-03-04T10:22:56","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/crm-como-herramienta-de-telemarketing\/"},"modified":"2026-03-04T10:22:56","modified_gmt":"2026-03-04T10:22:56","slug":"crm-as-a-telemarketing-tool","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/crm-como-herramienta-de-telemarketing\/","title":{"rendered":"CRM as a Telemarketing Tool"},"content":{"rendered":"<p>This training course in <strong>CRM as a Telemarketing Tool <\/strong>approaches Customer Relationship Management (CRM) as a <strong>essential tool<\/strong> in telemarketing. Beginning with an introduction to the concept and development of CRM, the course explores customer relationships in greater depth, <strong>customer loyalty strategies<\/strong> and the use of CRM in the digital environment (eCRM). It explores how <strong>to implement an eCRM solution within the company<\/strong> and the customisation tools and their relationship with ERP systems are analysed. Furthermore, potential applications of CRM in different business areas are examined.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on CRM as a Telemarketing Tool is designed for professionals in telemarketing, sales and marketing, as well as business managers and anyone interested in understanding and using CRM as a tool in business strategies. It is ideal for those seeking to improve customer relationship management and capitalise on the benefits of CRM-focused telemarketing.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[40,48,50],"class_list":["post-5144","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5144"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}