{"id":5031,"date":"2026-03-04T10:19:13","date_gmt":"2026-03-04T10:19:13","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/posicionamiento-en-buscadores\/"},"modified":"2026-03-04T10:19:13","modified_gmt":"2026-03-04T10:19:13","slug":"search-engine-optimisation-2","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/posicionamiento-en-buscadores\/","title":{"rendered":"Search Engine Optimisation"},"content":{"rendered":"<p>This <strong>course<\/strong> <strong>Search Engine Optimisation<\/strong> offers specialised training to improve a website\u2019s visibility and ranking in search engine results, such as Google, Bing and Yahoo. The main aim of SEO is to increase the <strong>amount<\/strong> and the <strong>quality<\/strong> from the <strong>organic traffic<\/strong> (unpaid) amounting to <strong>website<\/strong> via search results pages. Search engine optimisation involves a series of <strong>techniques<\/strong> y <strong>strategies<\/strong> which are applied both on the website itself (on-page SEO) and off it (off-page SEO) with the aim of achieving a better ranking on search engine results pages. Search engine optimisation is essential for increasing online visibility and attracting high-quality organic traffic to a website.<\/p>","protected":false},"excerpt":{"rendered":"<p>This Search Engine Optimisation course is aimed at all individuals and organisations with an online presence who wish to improve their visibility on search engines. Search engine optimisation is relevant to any individual or organisation wishing to improve their online visibility and attract high-quality traffic to their website or online content.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[40,48,50],"class_list":["post-5031","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/5031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=5031"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=5031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}