{"id":4961,"date":"2026-03-04T10:15:33","date_gmt":"2026-03-04T10:15:33","guid":{"rendered":"https:\/\/educaedtech.foundation\/moocs\/inboud-business-strategy\/"},"modified":"2026-03-04T10:15:33","modified_gmt":"2026-03-04T10:15:33","slug":"inbound-business-strategy","status":"publish","type":"mooc_course","link":"https:\/\/educaedtech.foundation\/en\/moocs\/inboud-business-strategy\/","title":{"rendered":"Inbound Business Strategy"},"content":{"rendered":"<p>This <strong>Inbound Business Strategy Course<\/strong> is based on the inbound marketing methodology, which differs from traditional approaches to <strong>marketing<\/strong> \u00aboutbound\u00bb methods such as cold calling and intrusive advertising. Instead of interrupting potential customers, the <strong>inbound<\/strong> It aims to attract them voluntarily by offering useful and engaging information. Inbound marketing is based on the premise of providing value to the <strong>customers<\/strong> before asking them for anything in return. It aims to build trust and relationships, which ultimately leads to generating higher-quality leads and loyal customers.<\/p>","protected":false},"excerpt":{"rendered":"<p>This Inbound Business Strategy course is aimed at a wide range of professionals and business leaders seeking to attract and retain customers effectively by creating valuable content and building strong relationships. It is designed for any company or organisation wishing to adopt a more customer-centred and value-driven approach to its marketing and sales strategy.<\/p>","protected":false},"featured_media":0,"template":"","mooc_category":[40,48,50],"class_list":["post-4961","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-group-corporativo","mooc_category-area-16","mooc_category-academy-898"],"acf":[],"_links":{"self":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course\/4961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/media?parent=4961"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educaedtech.foundation\/en\/wp-json\/wp\/v2\/mooc_category?post=4961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}